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by .var gudimalla

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Industry Project | 2020

A Strategic Design Intervention in 3 months Industrial Internship

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Strategic Growth Initiatives

Process Optimization

Brand Enhancement

Revitalized dormant inventory at Poddar Associates through strategic design intervention, transforming heritage carpets into premium collections. This three-month engagement with the luxury export house seamlessly merged traditional craftsmanship with contemporary design, establishing new market opportunities while honoring artisanal expertise.

. Project Overview

. Clientele

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Poddar Associates faced challenges with substantial deadstock inventory and limited contemporary market reach, despite their strong heritage in carpets.

 

The existing product line needed strategic reimagination to meet modern market demands while maintaining craft authenticity.

. Problem Statement

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. Research Findings

50%

stakeholders identified design limitations in current offerings

42%

indicated strong demand for innovative product integration

72%

showed readiness to embrace premium collections, willing to dedicate 15-30% of retail space

Dead Stock Transformation

Converted 5% of dormant carpet inventory into high-value cushion collections, creating new revenue streams while minimizing waste.

 

Premium Collection Development

Introduced contemporary design techniques while maintaining authentic Jaipur craftsmanship, resulting in an exclusive line that bridges tradition and modern aesthetics.

. Strategic Solution

 

Process Optimization

Streamlined internal workflows to enhance production efficiency and reduce time-to-market, ensuring competitive advantage in rapid-cycle retail environments.

 

Visual Storytelling 

Executed conceptual photoshoots that elevated product presentation, transforming traditional catalog imagery into compelling visual narratives that resonate with luxury buyers.

The process began with sketching initial layouts to determine the optimal cuts for repurposing dead stock carpets into cushion covers. These layouts were then translated into digital renderings to visualize the final product and gather customer feedback. After incorporating the positive feedback received, the designs were finalized, with a focus on integrating sustainable embellishments, including specific thread types and techniques. Throughout the development phase, close collaboration with skilled tailors and the production unit was essential to ensure the accurate execution of the designs and the creation of a high-quality initial collection of cushion covers.

. Process

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. Layout Alignment

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. Embellishment Exploration

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. Final Product Alignment

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. Final Collection

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Jaipur Contemporary Classic Collection

 

Process Optimization

Streamlined internal workflows to enhance production efficiency and reduce time-to-market, ensuring competitive advantage in rapid-cycle retail environments.

 

Visual Storytelling 

Executed conceptual photoshoots that elevated product presentation, transforming traditional catalog imagery into compelling visual narratives that resonate with luxury buyers.

. Strategic Solution

Before 

. Visual Narrative

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After

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. Visual Narrative

Successfully revitalized static inventory through innovative repurposing

Expanded market reach through strategically positioned premium offerings

Enhanced brand perception through elevated visual communication

Optimized operational efficiency with streamlined production processes

. Impact Created

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Your ultimate food companion! This app learns your tastes, anticipates your cravings, and simplifies every food decision, from inspiration to delivery.

This will be available for viewing from March 13th onwards.

A strategic intervention by .var gudimalla | © 2024 All rights reserved.

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