strategy | design | brand
by .var gudimalla

Industry Project | 2020
A Strategic Design Intervention in 3 months Industrial Internship

Strategic Growth Initiatives
Process Optimization
Brand Enhancement
Revitalized dormant inventory at Poddar Associates through strategic design intervention, transforming heritage carpets into premium collections. This three-month engagement with the luxury export house seamlessly merged traditional craftsmanship with contemporary design, establishing new market opportunities while honoring artisanal expertise.
. Project Overview
. Clientele









Poddar Associates faced challenges with substantial deadstock inventory and limited contemporary market reach, despite their strong heritage in carpets.
The existing product line needed strategic reimagination to meet modern market demands while maintaining craft authenticity.
. Problem Statement


. Research Findings
50%
stakeholders identified design limitations in current offerings
42%
indicated strong demand for innovative product integration
72%
showed readiness to embrace premium collections, willing to dedicate 15-30% of retail space
Dead Stock Transformation
Converted 5% of dormant carpet inventory into high-value cushion collections, creating new revenue streams while minimizing waste.
Premium Collection Development
Introduced contemporary design techniques while maintaining authentic Jaipur craftsmanship, resulting in an exclusive line that bridges tradition and modern aesthetics.
. Strategic Solution
Process Optimization
Streamlined internal workflows to enhance production efficiency and reduce time-to-market, ensuring competitive advantage in rapid-cycle retail environments.
Visual Storytelling
Executed conceptual photoshoots that elevated product presentation, transforming traditional catalog imagery into compelling visual narratives that resonate with luxury buyers.
The process began with sketching initial layouts to determine the optimal cuts for repurposing dead stock carpets into cushion covers. These layouts were then translated into digital renderings to visualize the final product and gather customer feedback. After incorporating the positive feedback received, the designs were finalized, with a focus on integrating sustainable embellishments, including specific thread types and techniques. Throughout the development phase, close collaboration with skilled tailors and the production unit was essential to ensure the accurate execution of the designs and the creation of a high-quality initial collection of cushion covers.
. Process

. Layout Alignment


. Embellishment Exploration


. Final Product Alignment

. Final Collection

Jaipur Contemporary Classic Collection
Process Optimization
Streamlined internal workflows to enhance production efficiency and reduce time-to-market, ensuring competitive advantage in rapid-cycle retail environments.
Visual Storytelling
Executed conceptual photoshoots that elevated product presentation, transforming traditional catalog imagery into compelling visual narratives that resonate with luxury buyers.
. Strategic Solution
Before
. Visual Narrative

After

. Visual Narrative
Successfully revitalized static inventory through innovative repurposing
Expanded market reach through strategically positioned premium offerings
Enhanced brand perception through elevated visual communication
Optimized operational efficiency with streamlined production processes
. Impact Created
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